2014年11月12日 星期三

week4-Ice Bucket Challenge, ALS

The origins of the idea of dumping cold water on one's head to raise money for charity are unclear and have been attributed to multiple sources. The most commonly accepted origin credits Pete Frates, a Bostonian who was diagnosed with ALS in March 2012. Pat Quinn, a friend of Frates who was diagnosed with ALS in 2013, is also credited with creating the challenge.
From mid-2013 to early 2014, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in areas of the Northern United States. The task usually involved the option of either donating money to cancer research or having to jump into cold water. According to the Wall Street Journal, the Ice Bucket Challenge was begun by professional golfers as means to support various pet charities.
One version of the challenge, which took place in Salem, Indiana as early as May 15, 2014, involved dousing participants with cold water and then donating to a charity, for example a local child diagnosed with an inoperable brain tumor. In another version, the Auckland Division of the Cancer Society of New Zealand was the beneficiary. As with similar challenges, it was usually filmed so footage can be shared online.
The National Fallen Firefighters Foundation popularized the "Cold Water Challenge" in early 2014 to raise funds as an unsanctioned spin-off of the polar plunge most widely used by Special Olympics as a fundraiser.
On May 20, 2014, the Washington Township, New Jersey fire department posted a video on YouTube participating in the "Cold Water Challenge" with fire hoses. Participating members of the department were subsequently punished for using fire department equipment without permission.

Structure of  The Lead:

who: Pete Frates  ,Pat Quinn
what:The origins of the idea of dumping cold water on one's head to raise money for charity are unclear and have been attributed to multiple sources. 
when: March 2012
why: Pete Frates and Pat Quinn were diagnosed with ALS.
where:not given
how: They credited with creating the challenge.

Keywords:

1.version-版本
2.douse-撲滅
3.footage-鏡頭
4.unsanctioned-未經批准的
5.spin-off-分拆
6.fundraiser-募捐

http://en.wikipedia.org/wiki/Ice_Bucket_Challenge

3 則留言:

  1. I think it's good of people to popularize this activity and help those who needs but we should not change the original intention.

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  2. It is marvelous for people to help those who suffer from ALS. With the activity prevailing over the world, more and more people are aware of the necessity to help those people.

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  3. I think The Ice Bucket Challenge is meaningful. Although some public people may view it as a show, but The Ice Bucket really raises many people's care to this activity.

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